AFP DC Washington D.C. Metro Chapter: Pursuant Sponsored Webinar Using Data to Create Exceptional Donor Experiences: Part 2: Test, Optimize and Refine
Using Data to Create Exceptional Donor Experiences:
Part 2: Test, Optimize and Refine
PRESENTER: Suchi Otta
We live in a world with access to more information at our fingertips than ever before. Whether it’s using Amazon to identify similar products or Waze to navigate through traffic, our society uses data every day to be faster, more efficient, and more effective. Businesses use data to enhance their business, increase revenue, and discover the motivations of their customers.
Being able to pivot and continually optimize strategies as you go has become the norm. So how can nonprofits apply these ideas and continually optimize their ability to reach more donors and increase revenue? That is the question we will answer in this webinar.
In this webinar, Suchi Otta, Vice Presidents of Analytics & Insights at Pursuant will unpack:
● How nonprofits can leverage data and analytics to course correct your campaigns as you go.
● Learn how to harness your data to ensure you’re engaging the right donors at the right time in the right way in order to maximize the ROI of each campaign.
● Identify specific ways your organization can keep donors engaged and motivated by taking a more agile approach to your fundraising campaigns.
Through inserting the process of testing, optimization and refinement, your organization can be more agile in its decision-making to ensure you are engaging conversations with the right donor with the right message at the right time.
Thursday, May 17, 2018
12:00 PM - 1:00 PM
Go to Webinar - call in information will be sent prior to the webinar
Vice President, Analytics
Subject Matter Expertise: CRM analytics, Customer lifecycle analytics, Digital & Social analytics, Campaign analytics, Segmentation, Data visualization, Media optimization, Consumer & Competitive insights.
With over 14 years of Analytics and Business Intelligence experience, Sucharita Otta (Suchi) is joining The Pursuant Group to grow the analytic program of work. She will be reporting to Hilary Noon. In this role she will ensure analytic solutions are designed and delivered with excellence and contribute to the fundraising effectiveness of the clients we serve. Her core competencies are in the collection, integration, analysis and dissemination of customer & campaign insights.
Prior to joining Pursuant, Suchi was the Global Director of Analytics at Arnold Worldwide, a well-established advertising and creative agency in Boston. Her work was focused to help grow the digital and social analytics portfolio to drive better media campaign optimization. She also helped standardize attribute driver analysis for some of the leading brands. Some of her clients at Arnold were Angie’s List, CenturyLink, Carnival Cruise Lines and Progressive insurance.
In addition to agency experience, Suchi has a wealth of experience in non-profit analytics. She led the marketing analytics team at the American Cancer Society (ACS). Under Suchi’s leadership, the analytics team helped in the relaunch of ACS’ direct mail acquisition and conversion program. She also successfully established campaign analytics as a portfolio in ACS and helped grow the digital analytics body of work. In her career spanning 8 years at ACS, Suchi has provided both the data and insight to inform critical business decisions related to the Society’s signature fundraising activities. She was instrumental in building the first multichannel campaign dashboard in ACS, providing 360-degree view on key customer segments, sharing and socializing campaign performance of advertising campaigns for better optimization.
Prior to joining ACS, Suchi designed data marts and created campaign response reports for the database and online marketing teams at Apple. She has presented at multiple conferences and under Suchi’s leadership, her team at ACS received the Google Analytics Award of Excellence in 2015.Suchi has a Masters in Computing from the University of Utah.