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AFP DC Strategic Plan Overview | 2018 – 2020

 

The Association of Fundraising Professionals Washington D.C. Chapter (AFP DC) was founded in 1965 and now serves more than 1,000 members in the District of Columbia, Maryland and Virginia.  It is the largest Association of Fundraising Professionals (AFP) chapter in the United States. AFP DC’s mission is to advance philanthropy in the Washington, DC region by empowering its professional members through education, advocacy, training and volunteering.  The Chapter’s guiding principles are those of collaboration, inclusiveness, integrity, shared experiences, professionalism, and expertise.

 

Annually, AFP DC provides a range of engagement opportunities for its members, including professional development conferences and workshops, breakfast and lunch learning sessions on a variety of fundraising topics, diversity programs, affinity groups, a mentoring program, Advanced Executives programs, CFRE study groups, and seasonal networking events.  Signature chapter activities include co-producing the annual Bridge to Integrated Marketing and Fundraising Conference (Bridge Conference) and hosting the annual National Capital Philanthropy Day celebration. The Chapter supports itself through member dues, donations from individuals, and corporate sponsorships.

 

AFP DC’s 2018-20 Strategic Plan focuses on three primary areas of focus: Membership, Education Programming, and Thought Leadership.

 

Focus Area

Proposed Plans

Strategies and Tactics

How to Get Involved

Membership

 

Grow current membership by attracting qualified applicants and retaining current members.  Communicate AFP DC’s value proposition.

  • Strategically target like-minded professionals and organizations to recruit lifelong members
  • Deepen level of engagement with current members
  • Enhanced Retention and Renewal Process
  • Remind members and non-members about the value of AFP DC membership

 

  • Renew your membership
  • Recruit a qualified member
  • Participate in members surveys
  • Volunteer on the Membership Committee

Education Programming

 

Ensure that programming is at the highest level, and that it continues to grow in strength, originality, and relevance into the future.  Better leverage and promote AFP DC’s educational programming.

 

  • Proactively set educational agenda to better meet member needs
  • Expand attendance and engagement in AFP DC educational programming
  • Brand Bridge Conference as an AFP DC Conference by creating quality Bridge education programming

 

  • Attend AFP DC activities and events
  • Participate in member surveys
  • Attend the Bridge Conference
  • Volunteer on the Education or Bridge Committees
  • Submit a proposal to share expertise as an AFP DC speaker

 

Thought Leadership

 

Advance AFP DC and its members, through strategic partnerships, as leaders in the regional philanthropic community

  • Identify areas of member expertise to determine in which issues AFP DC will have a critical voice.
  • Develop a Media Relations/PR Strategy
  • Seek collaborations with peer organizations on education and other content.

 

  • Let us know your area of interest and expertise through participation in members surveys
  • Volunteer to sit on a Government Affairs Subcommittee or Advanced Executive Committee

 


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